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Linking Strategy

Web Traffic Through Link Building

What's Your Link Building Strategy?

Web site owners, all too often overlook the benefits of a serious linking strategy that solicits links from related web sites. The most obvious advantage of numerous incoming links is increased web site traffic. But there are other benefits that are not as obvious.

Better Quality Traffic
Links from other related web sites not only help to build web site traffic, they also enhances the 'targeted' nature of arriving visitors. By targeted we mean they are pre-qualified as visitors who are interested in your products and services because they came from a related web site. Down the road, this pre-qualifying helps considerably as part of the lead gathering and sales processes.

Boosting Your Search Engine Rank
The most significant justification for a linking strategy is to increase your rank among the search engines. While not all engines care about the number of incoming web site links you have, some of the most important ones do. Not only do they care about the quantity of incoming links, but also about the quality of those inbound links. In layman's terms, this means; if you have a web site about dogs, and you have 10 incoming links to your web site about cats; your search engine ranking might actually fall. On the other hand, if those incoming links were about dog kennels and dog food, your ranking would likely jump up. Why? Because these search engines have evolved their listing algorithms to compensate for quality incoming links.

Soliciting Inbound Links
NetCentric utilizes both automated and manual tools to solicit incoming links for your web site. Naturally, most of your link partners will require a reciprocal link back to their web site but that's a small price to pay. If you're serious about generating more web site traffic, enhancing consumer interest, and helping your search engine ranking, then contact NetCentric today for a free consultation on our link building strategies.

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